Tuesday, July 20, 2010

36/365: Muse cafe

At first, sorry for my laziness. For nearly 2 months, I have not done anything on this blog. There were some either good things and bad things happened but everything seem to be okie now. I will try to back to the old life rhythm which I used to have.

I have known about Muse for a long time before the visit. One simple reason is the cafe locates on the way I go back home from work (not the way I go to work from home, they are different) and the name reminded me of the famous rock band: the Muse (and I was wrong about it)

I went to Muse on a horribly hot summer day. It was about 40 outside and it seemed like people prefered stay at home in stead of going out. There were only 2 customers before we came. The too bright sunshine also made the work of taking photos harder as the light reflected on the wall and it destroyed the necessary low light for a cafe shop and even worse, I could not work it out. So blame it on me, not the cafe, if you see the photo not very nice.

Muse has been opened for just more than 2 months by 4 young guys. The name Muse, according to the one I met that day, means Music. They chose this name cause they want to refer to the kind of music they would like to play in the cafe. However, depend on what kind of customers are in the cafe, the cafe-runner will play the most suitable kind of music (which may includes Pop, R&B and maybe Teen music). Sound funny!





There is a contrary between furniture and the themes of the wall. The furniture is presented in deep color, just simple black low table and red cushions but the wall paintings are naughty, lightly and kind of lovely. It seems like the owners wanted to mix between the depth of oriental decoration with the rebel of western graffiti. I am not sure how others feel but to me, it is not very alright (even I like the wall painting very much).









Located on Kim Ma st., the cafe has an advantage as it is very close to some schools like Hanoi-Amsterdam, Giang Vo, and some International schools and around the cafe, there are many restaurants so Muse might me a good choice for not only school kids but young people to relax after dining.



Friendly and Ambitious are about the 4 young owners. They are very active on their facebook to connect Muse with its customers and try to get involve the customers in to activities of the shop. For example; They gave their customers to choose the happy hour. Recently, they were success in linking with some book publishers which will provide books to Muse to let the customer borrow or buy from Muse with discounted price. Or by letting people know about using new cafe which they brought from Nha Trang and Hue to replace the old one, Muse show that they care to their customers and also bring the customers to the shop to try the new cafe. Clever marketing, dudes!!!










Good one! Good one! There are still some minor issues but I believe the owners know how to fix them and better their service to be more customer-oriented. Well! To be recognized and be treated nicely, that what they know you want to have when you walk into the shop.



Add: 289 Kim Mã (104 A5 Giảng Võ) - Ba Đình - Hà Nội

5 comments:

  1. I love the wall decor! They add so much character. This place looks like it could use some more space though. Everything looks tiny and close together.

    Now that that's aside, I've got a complaint about their branding: Muse does not mean Music.

    As much as I agree that "music" originates from "muse" (if it does not do so linguistically, then it should!), I think they've misunderstood the very expensive meaning of The Muse. Here I wrote a whole blog entry about it, haha:

    http://send2anh.blogspot.com/2010/07/muse.html

    =P

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  2. Mềnh đã kịp update ngay cái link trên lên FB rồi :P

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  3. I think Nam Anh misunderstood our "Muse" meaning. Of course, we don't use the word Muse to show only music, and Muse is not only band we love, too. Muse (in our point of view) is inspiration, is music, is literature, is decoration and so much more of creation. Hail and thank so much for your comment about our shop. Hope to see ya soon, of course at our Muse

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  4. Glad to hear the clarification. I think we do share the same understanding of "muse" then. I'll surely visit the shop when I get the chance =)

    Btw, just saw this on vnexpress: http://www.vnexpress.net/GL/Kinh-doanh/Kinh-nghiem/2010/07/3BA1E85E/

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